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THE DISRUPTORS
Accommodation
listing website
is opening new
doorways to the
African continent
Airbnb, which is disrupting the global hospitality industry
by allowing individuals to rent out their homes, apartments
and rooms, boasts more than two-million listings in
34 000 cities and 192 countries. Recently the online
platform identified Africa as one of its growth markets.
Kilimanjaro dreaming
… Godwin Ndosi uses
the Airbnb website to
successfully market his tourist
accommodation business
34 strategicmarketingafrica Issue 4 2016
